Classic Airlines Marketing Solution Term Paper Example | Topics and Well Written Essays - 2000 words

Classic Airlines Marketing Solution - Term Paper Example102). The nine step conundrum solving model is set forth as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is go about with a market problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have change magnitude and labor force has become more expensive to acquire and maintain. The flight paths board of directors has thus decided to employ strategies of cutting costs. This has led to reduce motivation to the employees whose morale and attitude towards work has become significantly low. These challenges have had a major impact on the marketing function of the airline which is faced with a problem of increasing the satisfaction of its customers and m aintaining their loyalty at the same time decreasing the airlines expenditure. This paper gives a critical psychoanalysis and discussion of Classic airlines marketing problem while using the nine step problem solving model in do to provide the most appropriate marketing root word for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that needs an immediate radical (Petrolini & Walden, 2000, p. 7). ... The situation that the airline is in illustrates the need to put more effort in promoting its services through improving quality, skill and reducing the costs associated with traveling. Since this contradicts with the Airlines need to reduce costs, then it is evident that a serious problem exits and thus an amicable solution is mandatory so that the airlines reputation and success is maintained. Classic airlines marketing function is involved in trying to help the airline to come out of the problem that it is ven eer. The board of directors has engaged the marketing department in conjunction with finance and customer services so that a solution is reached. The shareholders of the airline have also shown interest in providing a solution for the company so that they could safeguard their investment. The best solution for the situation that Classic Airlines is facing is to involve the marketing strategies which will lead to enhancing the satisfaction of the consumers and in return, this will help the airline to improve its sales. The increased income would be used to compensate the provide and hence motivate them which will further improve the satisfaction of the customers and eventually win their loyalty on the airline. The management of the airline should thus set priorities in coming up with the solution for the marketing problem faced by the airline so that appropriate strategies are devised that would lead it into a lasting solution to the problem. Additionally, it is recommended the mana gement of the airline evaluate the current situation in relation to the desired situation in order to determine how the solution would be reached with force and